Things for you to consider
Consumer behaviour is changing in a number of ways. More people are looking to adopt a more sustainable lifestyle or make ethical lifestyle choices. To market your products, services and offerings successfully, it’s important to understand what’s influencing your customers’ buying choices. If you’re interested in finding out more, there’s some useful research that can help you understand how your customers think about sustainability.1
In July 2022, Deloitte surveyed consumer attitudes to environmental and ethical sustainability. They researched
You can read their findings for free.
In May 2021, Google created an interactive feature on sustainability and the UK consumer. The feature explored
These findings are available for free.
In October 2021, Google published an article about three ways people have prioritised sustainability in the wake of the pandemic. The article covers
In October 2021, Simon-Kucher & partners wrote an article on the role consumers play in a sustainable future. The article covers
In 2020, IBM researched how consumers are driving change and why, in addition to sustainability, brands must focus on being available whenever, however and wherever the demand is. The article looks at how
Find out how your supply chains will need to change to support the transition to a low-carbon economy.
Learn about upcoming regulations that might affect your current and future business decisions.
Learn how you can get started on your journey towards a more sustainable business.
